Content Creator or Videographer: What’s the difference?

Are you torn between hiring a videographer or content creator for your special day? In this blog we’ll explore the pros and cons of each option, helping you determine the best fit to suit your specific needs on the big day. Let’s navigate the decision-making process together to ensure your special day is beautifully captured exactly the way you envisioned!
What is a wedding content creator? Simply put, a wedding content creator is hired to capture candid, behind-the-scenes moments of your special day that traditional photographers and videographers may miss. The content is less polished but provides you with raw and real content to look back on for years to come. It’s just like having your best friend using their phone on your wedding day, dedicated to capturing every single moment!
A content creator is ideal if you’re active on social media and want to keep your followers updated. They provide raw, instant content that is easily adaptable to your socials, including short videos and photos that can be posted right away. They can even do the work for you and manage your socials throughout the day.
With quicker turnaround times and minimal editing, you’ll receive your content faster. Perfect for those who prefer to add their desired filters later. Plus, hiring a content creator is usually more affordable than a videographer, as they focus solely on the day of the wedding without the lengthy editing process afterwards.
Typically, you’ll receive hundreds or thousands of unedited files via a Dropbox link or Airdrop. While they’ll clean up any blurry shots, they won’t edit content further unless instructed, or a highlight reel or short film is requested. Unlike videographers who often shoot in horizontal format, content creators focus on vertical captures, ideal for social media sharing. One of the main standout benefits of having a content creator is that there is no drastic camera set-up, they are unobtrusive and blend in with the crowd, just like they were another one of your guests.
After your wedding, it’s common for a videographer to take a couple of months to deliver the final product. This time allows them to carefully select the highest quality clips from your special day and edit them with precision. Their goal is to weave together a captivating story that encapsulates the energy, sounds and excitement of your celebration, all set to a thoughtfully chosen soundtrack.
A skilled videographer possesses a deep understanding of technical aspects such as lighting and composition, whilst also having the experience to anticipate those emotional moments that deserve to be captured. The result is a long-form cinematic video that showcases the visual beauty of your day and evokes the heartfelt emotions you experienced. You’ll be left with a stunning and intimate piece that beautifully reflects the essence of your wedding. Your videographer will expertly film all the dances and speeches at your reception, utilising multiple angles and professional-grade equipment to ensure that every detail is captured with clarity and skilfulness.
If you find yourself torn between the benefits of hiring a videographer or a content creator, rest assured that settling on both can enhance your wedding day experience, if it aligns with your budget of course. With both professionals on hand, you can relax knowing that every precious moment including the grand highlights and candid behind-the-scenes moments will be beautifully documented. You’ll have a stunning cinematic video that captures everything from walking down the aisle, to your last dance, alongside heartfelt spontaneous snippets and behind-the-scenes moments you’ll have to cherish forever. Remember, content creators are there to compliment the videographer’s artistry, not to replace it.